Instagram Analytics
Content Performance Report
Last 20 posts · March 2026
Account Overview
Average performance metrics across the last 20 posts
Avg Views
2,179
Average views per post
Avg Reach
1,218
Unique accounts reached
Avg Likes
55
Average likes per post
Avg Comments
21
Average comments per post
Avg Shares
5
Average shares per post
Avg Saves
2.8
Average saves per post
Avg Interactions
69
Total interactions per post
Avg Engagement Rate
0.15%
Interactions ÷ followers
Performance by Content Type
CAROUSEL3 posts
Avg ER
0.56%
Avg Views
2,686
Avg Reach
1,048
Avg Likes
94
Avg Comments
117
Avg Shares
7.3
IMAGE4 posts
Avg ER
0.16%
Avg Views
3,318
Avg Reach
1,219
Avg Likes
44
Avg Comments
3
Avg Shares
12.3
REEL13 posts
Avg ER
0.16%
Avg Views
1,742
Avg Reach
1,324
Avg Likes
53
Avg Comments
6
Avg Shares
3.5
What's Working
- Carousels drive the highest engagement rate (avg 0.60%) — 3× the account average.
- "Battle of the Pens" and giveaway formats generate exceptional comment activity.
- Event promotions (Kaweco DIY Glow) are your top virality driver — 46 shares.
- Reels deliver the broadest reach (avg 1,323) — ideal for new audience discovery.
What Needs Work
- Static quote images ("Linda's Quote") have the lowest ER at 0.04% — far below average.
- Basic restock announcements generate minimal engagement and near-zero shares.
- Short product clips without narrative context underperform in views and saves.
- Overall saves rate is low — content lacks strong "bookmark-worthy" value signals.